HERstory

Manira Truong, a visionary entrepreneur driven by her relentless pursuit of environmental consciousness, is the mastermind behind Sugar Gen, a pioneering clean beauty brand in the hair removal industry. Born out of her desire to carve her path and make a positive impact, SugarGen stands as a testament to Manira's resilience, acknowledgement of ancient wisdom, and commitment to sustainability.

Coming from a corporate background in the B2B IT sector and international logistics, she gained invaluable insights into the interconnectedness of the global landscape and developed a profound awareness of environmental issues. It was during her time living in Europe that Manira felt the stirring call to break free from the confines of traditional employment in a way that would honor and protect the environment.

Immersing herself in the art of sugaring, a natural hair removal technique using sugar instead of other hair removal products (which can contains harmful parabens). Driven by curiosity and her desire to create the cleanest experience for her clients, she spent years crafting her own sugar paste, meticulously refining her consistency and technique.

What sets Sugar Gen apart is not only its exceptional proprietary products, but also Manira's unwavering dedication to creating a nature-inspired sanctuary for her clients. Drawing from her own challenging upbringing, she understands the importance of inclusivity, empathy and authenticity. Every aspect of Sugar Gen, from its welcoming atmosphere to its earth-toned aesthetics, reflects Manira's commitment to fostering a sense of belonging, and connectedness with nature.

Beyond revolutionizing the hair removal industry, Manira's vision extends to sparking a global movement towards sustainability. With her international team, she is on a mission to redefine beauty standards and inspire others to embrace timeless, environmentally conscious practices.

Manira Truong's journey is a testament to the power of resilience, passion, and integrity. Through Sugar Gen, she not only offers a transformative beauty experience but also a beacon of hope for those who dare to dream and make a difference in the world.